April Pride

Creative entrepreneur April Pride is a brand, design and product innovator. In 2016 she launched Van der Pop, which quickly became North America’s leading cannabis lifestyle brand for women. Recognizing the specific demands of this consumer, April’s emphasis on education and discretion while addressing stigma has become a benchmark in cannabis marketing. Within a year of launch, she negotiated Seattle-based Van der Pop's acquisition into the opportunity-rich Canadian cannabis market where she led the brand to its current home at Canopy Growth, the world’s largest cannabis company. After serving as a brand ambassador for Canopy, in early 2019 April co-founded Of Like Minds, a mission-driven cannabis marketing brand that continues her role as an advocate for women who choose to pursue cannabis as a profession and for personal consumption.