Jess Henson

Jess Henson is the Director of Market Intelligence at Acreage Holdings. She works cross-functionally with Marketing, Product Development and M&A teams to ensure Acreage's national brand and portfolio success by coupling data-driven analysis and market insights with extensive consumer research. Previously, Jess was the first employee and Director of Data Strategy at Headset, a real-time business intelligence and analytics service for the cannabis industry. Prior to that, she led purchasing and market research at Higher Leaf, one of the largest cannabis retailers in Washington State. Jess worked in six countries as an international development professional focused on economic development and informal economies before joining the cannabis industry. Her cannabis insights have been published in Forbes, GeekWire, Bloomberg, USA Today, MarketWatch, Yahoo, Quartz, CNN Money, Dope Magazine and Marijuana Business Daily.