Melanie Davis

Melanie Davis, was part of the legacy market since the early nineties. Growing up in a cannabis positive home in New Mexico she was not new to its medicinal powers. Melanie was an early adaptor to cooking with THC and Hemp seeds, processing her own tinctures, oils, butters, and balms. 

While escaping the war on drugs to living in Oregon, Melanie built her own indoor cannabis grow. It was there she researched and experimented with cultivating cannabis using various mediums including aquaponics, and hydroponics.

On May 1, 2021 Melanie Davis joined The People’s Ecosystem as the Director of Managed Services. Since then she has:

  • Developed The People’s Ecosystem proprietary solution stacks + negotiated pricing for shared resources used throughout The People’s Ecosystem’s 

  • Developed and deployed go-to-market strategies + business models + sales plans 

  • Did risk and opportunity assessments on business valuations built by our Director of Financial Strategies Anthony Hernandez for over 20 investment/partnership opportunities

  • Made recommendations + participated in final contract negotiates of partnerships, acquisitions, and deployments across The People’s Ecosystem

  • Added to regional IP, and market strategies in CA, NM, FL, MA, NY, OR, WA

  • Contributed inputs for The People’s Ecosystem’s data room and investor decks and reviewed final models

Five short months later Davis was promoted to COO. Some of her accomplishments:

  • Applied for New Mexico Dispensary, Manufacturing, Consumption Lounge, Delivery, Distro licenses and secured a 45 acre cannabis cultivation site in New Mexico + built out their business models and go to market strategies

  • Co-author the relaunch of The People’s Ecosystem website and co-authored its SEO architecture and authored  The People's Pledge 

  • Co-create brand identity for The People’s Lifestyle Collection with over 44 SKUs

  • The led on building our ecosystems house brands identities 

  • Negotiated and procured the launch of Smoke This by The People’s Cannabis boasting 57 Cannabis product SKUs + 5 CBD wellness products

  • The brainchild behind the weekly podcast: The People are Blunt hosted by Frederika McClary Easley 

  • Help build-out The People’s Ecosystem Accelerator 

  • Launched delivery in the Bay area and Central Valley of California + negotiated and procured their menus

Melanie is most proud of authoring The People’s Pledge as she feels it embodies Co-Founders Christine De La Rosa (CEO) and Charleen Caabay (CINO) dreams, and their groundbreaking work which has created space for BIPOC and women to reclaim our ancestral medicine.

Davis is a 25 year media veteran as Founder-CEO & Publisher of Brilliant Media llc., whose titles had over 720,000 in combined print distribution and 200 annual event activations.

Prior to that Melanie was a Pit Boss at the Sandia Reservation Casino located in New Mexico where she supervised High Stakes Black Jack, European Roulette, and Craps.

Melanie Davis is currently a licensed real estate broker in the state of New Mexico and serves on the DEI Board of Advisors for Trailblazers the Cannabis Cultivation Committee of The National Cannabis Industry Association. She is the past President/Co-Founder of The Charity Gurus a The Cox Business Top Tech Award recipient.

She was a past recipient of The North Star Award presented by The Q Center of Oregon, Women Who Lead Awardee, keynote speaker for the American Association of College Presidents, and served on the founding board of Hacienda CDC which is now a national housing and community development model.

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