Troy Datcher
CEO of The Parent Company
Troy Datcher is the Chief Executive Officer of The Parent Company, California’s leading vertically integrated cannabis company. Troy joined the company in early August 2021, sharing in its dedication to disrupt a sector that has disproportionately impacted communities of color. As the company’s face and leader, Troy brings a passion for elevating diversity, equity, and inclusion efforts to the forefront of the industry while also focusing on The Parent Company’s exponential growth and continued leadership in the cannabis market.
Datcher joins The Parent Company from The Clorox Company, where he most recently served as Senior Vice President and Chief Customer Officer responsible for the Company's worldwide sales organization. During his tenure, Datcher deployed global sales plans for over $6.7 billion in annual revenue across The Clorox Company's vast portfolio of brands.
He understands and embraces the unique responsibility of The Parent Company to redefine the cannabis industry and establish a new precedent for cannabis entrepreneurs to build successful businesses. Combining his leadership, expertise and perspective, Troy is establishing The Parent Company as a culturally impactful changemaker aiming to become the first 100-year company in cannabis, meet evolving consumer demands and needs, and create meaningful change in the industry.
During his combined 20 years with the Clorox Company, Datcher held many positions within the Sales function. Prior to his recent position, Troy served as vice president – sales planning, Cleaning/Specialty and sports marketing, with responsibility for development and deployment of customer business plans. Before that, his roles included vice president – corporate capability development and sports marketing as well as director of sales planning – Glad and Brita Products Division. He joined Clorox in 1999 as a region sales manager for the Specialty Division and later assumed responsibility for the company’s automotive business.
In addition to his experience at Clorox, Datcher spent three years as sponsorship and marketing director for JTG/Daugherty Racing in NASCAR. He began his career at The Procter & Gamble Company, where he held several roles of increasing responsibility over a nine-year period.
Datcher serves on the board of trustees for Gettysburg College, is a member of the board of The Clorox Company Foundation, a member of the Executive Leadership Council and serves as the Chair of the East Oakland Youth Development Center Foundation. In 2021 he was named to Modern Sale’s Top 100 Global Sales Leader list and is a two time Ebony Magazine Power 100 honoree (2015 and 2020). Troy was also recognized by Savoy Magazine as one of the top 100 Black Executives three consecutive years.
A native of Vincent, Alabama, Datcher holds a bachelor’s degree in political science from Gettysburg College in Gettysburg, Pennsylvania.